Be on the lookout for chauffeur knowledge. Do not confuse the company spolesperson, the ringmaster, the newscaster, the schmoozer, the verbiage vendor, or the cliché generator with those who possess true knowledge. How do you recognize the difference? There is a clear indicator: True experts recognize the limits of what they know and what they do not know. If they find themselves outside their circle of competence, they keep quiet or simply say, “I don’t know”. This they utter unapologetically, even with a certain pride. From chauffeurs, we hear every line except this.
The Art of Thinking Clearly
We all have biases. No one is exempt. We develop them every day of our lives, watching TV and movies, surfing the internet, listening to radio and podcasts, and basically anywhere that advertising has been able to present itself in any form. We could be just hanging out with friends and listening to a conversation only to have them pop up in someone else’s story.
Does it affect you? It sure does. Rolf Dobelli’s book The Art of Thinking Clearly helps us identify these biases. He teaches us how to avoid falling into their traps. We think this is supremely important because it could save you money, wasted time in unhealthy jobs and relationships, and in the area of your health. Dobelli is a game changer and his book his right on the mark.
With simple and clear examples in all areas like marketing, business, religion, music industries, fashion, politics, entertainment and psychology, Dobelli helps you see past the illusion that others want you to buy into. You may think you are too smart for their antics, but you most likely aren’t. He explains why you shouldn’t accept a free drink and how marketing agencies (including churches and religions) prepare you to think like a follower/consumer and how you don’t even know you are one.
You can turn it around though, by learning to see the truth. Once you know this, you will be able to understand your old response and eventually learn how to think for yourself. It means, eventually, that you will know yourself, your thoughts, when you are being worked over, and how to healthily respond. This book is typically considered a business book and rightly so. But we believe it should be read by everyone.
You won’t be able to change the world but reading this will certainly help you change your own life. It will also make you smarter and that’s a darn good thing.